Show an “unboxing” video to demonstrate the basics of your product.Feature customer testimonials to build brand credibility.Retarget non-converting website visitors and drive them back to your site with an additional offer.Here are a few suggestions for testing responsive ads on YouTube: Particularly with the option to include a CTA and link to your website, responsive video ads offer an additional route to drive people directly to your site to purchase or request information. If you haven’t yet tested responsive video ads in Google, take some time to give them a try, perhaps running against standard in-stream ads if those are already active. Note the responsive ad will include a link to the website when shown in a TrueView Discovery placement, while a standard TrueView Discovery ad (available in other objectives besides Sales, Leads, or Website Traffic, or if you create a campaign without choosing a goal) only links users directly to the video itself. The in-stream ad will only show the call-to-action and shorter headline, while the discovery ad will show the longer headline and description. Next, fill in the text fields for the call-to-action, headline, long headline, and description. Start by pasting a YouTube link or searching for your video from the text bar. Now, once you’ve filled in your ad group targeting details, you can create your first ad. Here, you’ll see where you can choose between “Standard” (regular skippable in-stream ads) and “Responsive” (ads that can appear in multiple formats). Once you’ve selected the Leads format for your campaign and gone through campaign settings, you’ll see an option to create your first ad group. Responsive video ads are a third option allowing the ad to appear in either of these formats, with a URL and CTA button accompanying the video.When setting up a video campaign within Google Ads, the responsive option is accessible when you choose from the Sales, Leads, or Website Traffic options for your video campaign.
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Users can click these ads to watch the full video on your YouTube channel. Discovery ads appear in search results or beside existing videos, including a thumbnail image of a YouTube video accompanied by text. In-stream ads can run before, during, or after existing videos, including options such as CTA text and buttons, as well as a companion banner, which can direct users to your site. YouTube ads can run in two main formats: TrueView in-stream and TrueView discovery. Let’s talk about another option for YouTube ads beyond selecting a single format.
YouTube ads have come a long way over the past few years, from rolling out CTA extensions to releasing a Video Builder for advertisers.
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